Our Heritage
Founded on the principle that mobility should be as precise as the machines that facilitate it, Performance Standard has redefined the luxury rental landscape since 1994. We don't just provide vehicles; we curate travel experiences that bridge the gap between where you are and where you want to be.
Est. 1994, Zurich
Our journey has been marked by a relentless pursuit of innovation and a commitment to seamless mobility.
Founded in Zurich with a single bespoke fleet of European grand tourers.
Opening flagship terminals in New York, London, and Dubai.
Launch of our contactless 'Seamless Booking' platform architecture.
Transitioning 60% of our premium inventory to high-performance electric power.
The functional pillars that define the Performance Standard experience.
A collective of automotive enthusiasts, logistical experts, and technology pioneers working in tandem to deliver the world's most sophisticated rental experience.
Chief Operations Officer
Fleet Strategy Director
Precision Center 01
Zurich Terminal