Our Heritage

Engineering the Future of Travel.

Founded on the principle that mobility should be as precise as the machines that facilitate it, Performance Standard has redefined the luxury rental landscape since 1994. We don't just provide vehicles; we curate travel experiences that bridge the gap between where you are and where you want to be.


Est. 1994, Zurich


The Evolution of Excellence

Our journey has been marked by a relentless pursuit of innovation and a commitment to seamless mobility.

1994

2008

2019

2024

1994

Genesis

Founded in Zurich with a single bespoke fleet of European grand tourers.


2008

Global Expansion

Opening flagship terminals in New York, London, and Dubai.


2019

The Digital Pivot

Launch of our contactless 'Seamless Booking' platform architecture.


2024

Zero Emission

Transitioning 60% of our premium inventory to high-performance electric power.


CORE PRINCIPLES

The functional pillars that define the Performance Standard experience.

Trust

Radical transparency in pricing and condition. Every vehicle undergoes a 200-point inspection before every journey.

Reliability

Our fleet is maintained to aviation standards. Precision is not a goal; it is our baseline for every client.

Innovation

Leveraging predictive AI to ensure the right vehicle is always at the right location before you even ask.

MEET THE VISIONARIES

A collective of automotive enthusiasts, logistical experts, and technology pioneers working in tandem to deliver the world's most sophisticated rental experience.

Marcus Thorne

Chief Operations Officer


Elena Volkov

Fleet Strategy Director


Get in Touch

Send us a message and we will get back to you soon.

Precision Center 01

Zurich Terminal